Customized Messaging Throughout the Life Cycle of a Catastrophic Event

Date: Wednesday, July 1, 2020

Time: 2:00 PM ET

Whether facing a worldwide pandemic, elevated weather conditions or a natural disaster, utility customers expect utilities to partner with them and keep them informed no matter what. Southern California Edison has shifted its culture and mindset to implement meaningful change in the way the utility communicates with customers. SCE has leveraged cutting-edge technology to implement several communication enhancements, including in-language messaging, a new Public Safety Power Shutoff outage map, ZIP code alerts, and expansion of external outreach efforts. With fire season just around the corner and the COVID-19 pandemic not going away anytime soon, SCE has taken customized messaging to a whole new level, ensuring its customers have the information they need to remain safe and stay informed during any catastrophic event that impacts SCE’s service territory.

Chartwell Facilitator:

  • I.S. Dunklin – Director of Data Analytics and Research, Chartwell Inc.


  • Tomaso Giannelli – Senior Manager, Business Customer Division, Outage Management & Communications Team, Southern California Edison
  • Scott Long – Senior Advisor, Southern California Edison


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