Transforming Marketing Communications with Business Customers
In early 2017, PECO embarked on a journey to refine its energy efficiency marketing to mid-size business customers and large commercial accounts. Leveraging multi-departmental collaboration and market research, the utility created a marketing funnel to identify prospects and walk participating customers through all project phases. As a result of the funnel, PECO has significantly improved lead generations to ultimately increase project completions.
Attend this webinar to learn how PECO, which won Chartwell’s Silver Program Marketing award in 2018 for its efforts, identified and cultivated decision-makers to create champions for energy efficiency programs within the business customer segment.
- Thomas Brubaker – Senior EE Promotions Specialist, PECO
*To view this webinar, please login using your Chartwell credentials and click the “View Resource” button. If you do not have login credentials, click here to connect with Tim Herrick about Chartwell Membership.