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Closing the Knowledge Circuit: Opportunities and Challenges to Engage Customers in the Energy Transition
Effective customer engagement is crucial for managing the energy transition. This panel will discuss best practices for educating and engaging consumers as active participants in a sustainable energy future. Panelists will share innovative strategies for increasing energy awareness, fostering proactive customer behavior and program adoption, and building relationships with customers and communities as the trusted energy advisor. The session will highlight the importance of personalized engagement and a multimedia approach to customer engagement. Learn from other industries how to effectively communicate complex energy concepts and inspire meaningful customer action.
Panelists:
Stacy Maloney, Director, Customer Experience and Brand & Marketing, Portland General
Panel Moderator:
Steve Waters, Director of Councils, Chartwell, Inc.
Steve Waters joined Chartwell in 2021 as a Senior Consultant with more than 20 years of energy industry experience at CenterPoint Energy in IT, Corporate Communications and Marketing. Steve’s responsibilities there included executive speechwriting, management of omni-channel communications projects, web content management, email marketing and marketing automation, social media, and content marketing. Since 2009, Steve has been a member of several Chartwell leadership councils include Outage Communications, Smart Grid, and Customer Experience. He currently brings his industry experience to connect Chartwell member utilities to energy solutions.
