Closing the Knowledge Circuit: Opportunities and Challenges in Educating Customers on the Energy Transition

What role do utilities play in the energy transition? In this session, panelists will share best practices for educating utility customers about the shift from high-energy, reliable hydrocarbons to low-output, less-reliable renewables while balancing the needs of diverse stakeholders, energy policies, and climate goals. This session will examine the opportunities for engagement and the challenges in simplifying complex messages, increasing energy literacy, and developing strategic partnerships. Marketing lessons from other industries will be incorporated to enhance understanding.

Panel Moderator:
  • Steve Waters, Director of Councils, Chartwell, Inc. 
Steve Waters joined Chartwell in 2021 as a Senior Consultant with more than 20 years of energy industry experience at CenterPoint Energy in IT, Corporate Communications and Marketing. Steve’s responsibilities there included executive speechwriting, management of omni-channel communications projects, web content management, email marketing and marketing automation, social media, and content marketing. Since 2009, Steve has been a member of several Chartwell leadership councils include Outage Communications, Smart Grid, and Customer Experience. He currently brings his industry experience to connect Chartwell member utilities to energy solutions.

 

Panelists:
  •  Stacy Maloney, Director, Customer Experience and Brand & Marketing, Portland General

 

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