Digital Content Strategist, Southern California Edison
Nancy provides creative and strategic guidance on digital communication efforts and campaigns. She’s responsible for developing and implementing storytelling campaigns that educate and engage online communities about SCE’s key programs and projects on social media platforms such as Twitter, Facebook, Instagram and LinkedIn. Nancy and her team use qualitative and quantitative data to identify content that best resonates with audiences and use that to make informed decisions about how to best advance the company’s objectives. Prior to joining SCE, Nancy worked as a journalist in Los Angeles and her experience in news led her to several newsrooms such as Univision, ABC7, CNN, CBSLA and Telemundo.
Catch Nancy’s sessions, Disrupt or Be Disrupted, on day two of EMACS!