Hello everyone! I’m hoping to get some thoughts on the best practices in screening residential customers before they enroll in an energy-efficiency program.
In particular, how often do you ask customers to opt in? Have you experienced increase in program attrition when you increase the frequency of opt-ins? If so, what was your approach to mitigate it?
Aside from energy-efficiency programs, have you had any program that was available to all customers without intervention and then changed the program to an opt-in program? What happened to participation and satisfaction?
