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PG&E Restructures Optimal Rate Campaign to Expand Business Customer Engagement

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In 2023, Pacific Gas and Electric Company (PG&E) placed added emphasis on connecting with small businesses through its annual Optimal Rate campaign. PG&E’s approach included expanded outreach efforts, multi-channel marketing strategies, and dedicated technologies. As a result, PG&E’s campaign improved customer sentiment, bolstered savings for small businesses, and generated a notable uptick in customer satisfaction ratings.

This endeavor has been recognized with a Gold Award for Serving Business Customers in Chartwell's 2024 Best Practices Awards.

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budget billing business customer care Chartwell Best Practices Awards rate options Small and Medium Business Customers

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