PSE&G’s “Protect the Ones You Love” Gas Safety Campaign Drives Customer Recall, Engagement

Date: Wednesday, March 9th

Time: 2 – 3 PM ET

**As a member of Chartwell’s Insight Center, you have exclusive access to industry-leading content including benchmark reports, analysis reports, best practices case studies, proprietary survey data, frequent SME webinars and more. To register, log in using your Chartwell credentials then click the “register now” button up and follow the prompts to complete your registration. If you do not have a Chartwell login, follow the instruction at the top of the home page to create one. If you are not a member of Chartwell’s Insight Center, connect with us here to get started.**

PSE&G’s “Protect the Ones You Love” gas safety campaign, launched in the second half of 2020, addressed the gas safety topics of most interest to the utility’s customers. Campaign content reflected PSE&G’s diverse customer population and used traditional and non-traditional tactics. “Protect the Ones You Love” increased customer recall of key safety messages, drove customer website engagement and substantially moved the needle on the company’s J.D. Power Gas Residential scores. PSE&G took home Chartwell’s 2021 Bronze Best Practices Award in Communications for the campaign.


  • Suzanne Haggerty, Director of Customer Engagement and Insights, Chartwell, Inc.


  • Francis Sullivan , Campaign Manager, PSE&G
  • Marnie Messeri, Manager, Marketing and Advertising, PSE&G
  • Melissa Standing, Customer Outreach Specialist, PSE&G
award winner communications customer awareness gas safety safety messages website engagement

Moderators & Speakers

Suzanne Haggerty
Director of Customer Engagement and Insights, Chartwell Inc.
Francis Sullivan
Campaign Manager, PGE&G
Melissa Standing
Customer Outreach Specialist, PSE&G
Marnie Messeri
Manager of Marketing and Advertising, PSE&G