User Experience is Key to Leveraging Mobile Apps for Outage Communications

As customer service becomes more mobile-driven across industries, utilities increasingly see mobile apps as vital to the customer experience, including the outage experience. This report uses benchmarks from consumer and industry surveys and interviews with industry experts to explore best practices for getting customers to download your utility’s mobile app and make them want to keep using it.


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benchmarks communications customer communications customer experience digital experience mobile apps outage communications