Hydro Ottawa: Taking On The Age Of Infobesity With Podcasting
Is infobesity a real thing? To put ‘information overload’ into perspective, North America alone produces 4.6 billion pieces of content every single day.
With so much to consume, how does podcasting set itself apart on a brand’s crowded content marketing menu?
Today, more than ever, utilities are searching for new ways to increase brand awareness, brand engagement and their own voice to remain relevant. In this session, Hydro Ottawa shares its approach on how its successful ThinkEnergy podcast has led to an increase in web traffic, contributed to industry-expert thought-leadership pieces, and garnered tangible lead-generation for its business lines.
Find out why including podcasts in your communication marketing plans can create delicious dividends for your customers, your brand, and your shareholder.
Speaker: Dan Séguin – Director of Communications and Public Affairs – Hydro Ottawa