Nurturing Relationships at Every Step of the Customer Journey

Does your utility need to enhance the customer experience, increase customer satisfaction and improve program participation without increasing workload or staffing levels? Attend this session to learn how utilities like yours are developing a meaningful two-way dialogue with customers using personalized automated lead nurture marketing campaigns to cost effectively meet their goals. 
See utility examples and understand how to use a digital marketing strategy, from customer onboarding and throughout the customer journey, to:


  • Segment customers
  • Personalize content
  • Create conditional response interactions


Discover more cost-effective customer satisfaction and achieve program goals.


Jim Malcom, Chief Operating Officer, Apogee Interactive

Jim oversees the business and financial operations of the company. His senior management experience in the telecommunications and management consulting industries is providing strategic direction for Apogee’s continued growth and success.

Malcom brings more than 20 years in corporate finance and accounting to Apogee, which began with the firms KPMG and Ernst & Young in Atlanta. His career steadily expanded to include senior posts as chief financial officer, corporate controller, vice president, and treasurer for such area companies as Heidelberg USA, LecStar Telecom, and Powertel.

He is a graduate of the University of Georgia with a bachelor’s and master’s degree in business administration, a certified public accountant, and a chartered global management accountant.


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