Understanding our Customers – Journey Mapping and Customer Segmentation


Customers expect from their utilities the same level of service they receive from their other digital engagements. As we strive to provide the same level of experience, better understanding our customers and their interactions, becomes essential. Please join us to learn how Exelon Utilities is developing customer segments and journey mapping to allow more direct communications and more efficient interactions.


Speaker: Tim Krall

Director, Customer Analytics, Exelon 

Tim is an experienced executive that leads Exelon’s customer analytics program with diverse skills in developing, implementing and leading large initiatives and building highly functioning teams. Prior to leading the analytics program, he held various management positions in analytical, operational, policy and trading positions and oversaw large, complex, cross-functional strategic and transformative initiatives.