SMUD reassures customers with ‘Stay Well’ multimedia campaign
The COVID-19 pandemic hit SMUD’s service territory in mid-March 2020. California’s governor issued a shelter-in-place order and all non-essential businesses were closed. Within two days of the order, SMUD’s marketing and communications team had planned, developed and began rolling out a multimedia informational campaign that took home Chartwell’s 2020 Bronze Best Practices Award in Communications.
- To continue reading this research piece, please login using your Chartwell credentials and click the “View Resource” button.
- If you do not have login credentials, click here to connect with Tim Herrick about Chartwell Membership.
You may also like
How CPS Energy is Saving with Color-Coded Energy Conservation
Join this webinar to learn how CPS Energy's energy conservation…
Improving the Outage Experience with Error Free Communications at DTE Energy
Join this webinar to learn how DTE’s Error Free Communication…
Crisis or Opportunity? Lessons from a Life in Communications
A pair of larger-than-life Canadian communicators share lessons from long…