Communicating in the Age of Extremes
As weather events continue to amplify and sensitivities around maintenance outages increase as the remote-work trend persists, brand and reputation management is becoming more critical for utilities. During this session, Hydro Ottawa will share insights on the following:
How utilities can insulate themselves during a crisis.
The importance of maintaining the social license to operate as the industry sees a surge of investments to tackle climate change.
The importance of keeping your ears to the ground before, during and after a disruption.
A renewed commitment to build or strengthen a meaningful brand and value proposition.
Daniel Séguin, Director, Communications and Public Affairs, Hydro Ottawa
Dan is a problem-solver. Not afraid to jump in the ring, he enjoys a good challenge. Trained as a graphic designer and commercial photographer, he held creative leadership roles at numerous communication agencies. This high-energy, feisty result-driven leader is also known for his ability to quickly analyze communications issues and provide advice, identify issues, and possible outcomes. Throughout his career, Dan has managed, prepared and implemented strategic communications initiatives; provided advice to senior executive teams and government officials; managed large-scale B2B and B2C marketing initiatives and led numerous integrated campaigns across print, digital, video and social. Today, his role is laser focused on protecting, preserving and promoting the various brands associated with Hydro Ottawa.