How Utilities Leverage Propensity Models to Drive Customer Engagement by Over 300%

Date: Wednesday, October 18th

Time: 2 – 3 PM ET

**Insight Center members can easily register for this webinar at no additional cost after logging in. There is a non-member charge of $299 for this webinar. If you’re interested in an Insight Center membership, connect with us here to get started.**

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Join our webinar with DTE to explore the power of propensity modeling in understanding and predicting customer behavior. Learn how this data-driven technique leverages historical customer data, statistical analysis, and machine learning to uncover patterns and preferences. Discover how DTE successfully applied propensity modeling to enhance customer engagement, optimize marketing strategies, and increase customer program enrollment. We will show how AI is assisting utility companies make real-time impactful decisions based on accurate customer intelligence. Whether you’re new to the concept or looking to refine your approach, this webinar offers valuable insights and real-world examples to help you harness the potential of propensity modeling for your business growth.