PG&E Expands Awareness of Program to Serve Medically Vulnerable Customers

In 2020, PG&E recognized the need to increase awareness of its Medical Baseline program, which offers assistance to customers who rely on electricity to keep lifesaving equipment functioning. Through the creative coordination of customer research, data science and marketing, PG&E has increased enrollment by more than 35% since February 2020.


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customer experience enrollment marketing